Latest posts

1

The Leap-Frog Manifesto

The KMak Africa Strategy for the 5th Industrial Revolution AFRICA DOES NOT NEED TO CATCH UP Africa does not need to catch up with the Developed World. We are already immersed in the global system, which grants us access, so our strategy must be to leapfrog. There’s a fundamental difference…
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2

Creativity In Global Economies

The Role of Creativity in Economic & Industrial Development Cultural and Creative Industries These industries play a pivotal role in driving sustainable development and creating inclusive job opportunities. They encompass a wide spectrum, including industrial design, arts, and crafts, advertising, graphic and other forms of commercial and design, entertainment, architecture,…
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3

From Briefs To Prompts

The success of any creative endeavour is limited by the quality of the brief. Many subpar designs originate from poorly constructed briefs, and this is especially clear when using generative AI to create something truly original. The Evolution of Creative Direction in the Age of AI As the world increasingly…
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Creativity

Creativity versus pure originality By KMak Creativity and Originality in Design, Advertising and General Marketing Collateral.  Marketing: I hesitate to…

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